Atlanta Braves — Cooking with Los Bravos Bilingual Video Production Case Study by JETPVCK MEDIA
Cooking with
Los Bravos.
Cocinando con Los Bravos. Bilingual video content built for the Atlanta Braves’ Los Bravos platform — turning Hispanic Heritage Month into appointment viewing with Braves legends, family recipes, and culture-first storytelling.
A season-long platform.
A heritage-month window.
Los Bravos is the Atlanta Braves’ season-long platform celebrating Hispanic and Latino culture — in-language storytelling, community programming, and content that runs through Hispanic Heritage Month (Sept 15 — Oct 15). For that window, the franchise needed signature content that felt authentic to the community, not translated at it.
Make video
a Latino family would actually choose to watch.
Cultural campaigns from major sports brands often read as obligatory — a logo swap and a translated caption. The brief was the opposite: produce video that a Latino family would actually choose to watch, that put beloved Braves alumni at the center, and that lived comfortably across YouTube, Facebook, and in-stadium screens. It had to be warm, bilingual, and genuinely entertaining while still carrying the weight of a major-league brand.
Culture first.
Legends as the hook.
Built for every screen.
Three principles drove production from concept through delivery.
Culture first, brand second
We led with food, family, and language — the universal entry points of Latino culture — and let the Braves identity live inside the moment rather than on top of it.
Legends as the hook
Built the format around recognizable Braves alumni, giving fans a reason to click and a personality to follow through the whole series.
Built for every screen
Shot and edited for horizontal long-form and vertical social cut-downs at once, so one production fed the full Hispanic Heritage content calendar.
A bilingual series.
An end-to-end production.
A bilingual content series and supporting social package, produced end-to-end — concept, on-set production, and edit — to anchor the Los Bravos Hispanic Heritage push.
Cooking with Los Bravos series
Episodic cooking content pairing Braves alumni with family recipes — the centerpiece of the heritage-month calendar.
“Alumni Edition” feature
A standout installment built around Braves legends, designed as a tentpole release on the team’s YouTube channel.
Multi-platform cut-downs
Vertical and square edits adapted for Facebook and Instagram from the core shoot to maximize reach.
EN / ES versioning
Content delivered to live naturally in both English and Spanish across the Los Bravos audience.
Press play.
See the work.
The flagship episode released on the official Braves YouTube channel, plus the social-native cut distributed through Facebook.
Cooking with Los Bravos: Alumni Edition
The alumni-driven flagship episode released on the official Braves channel.
Los Bravos — Social Feature
The social-native cut distributed through the Braves’ Facebook audience.
Authenticity.
A format.
One shoot, every channel.
Over translation
Real recipes and real Braves legends made the brand feel present in the culture, not parachuted into it.
Not a one-off
An episodic structure gave the Braves repeatable content the audience could return to all month.
One shoot, every channel
Production designed for multi-platform delivery stretched a single budget across the full calendar.
Let’s build content people choose to watch. Culture-first video production for brands, teams, and restaurants.— JETPVCK MEDIA on the Los Bravos engagement
We design a repeatable content series — not a single post — built around a hook your audience wants to follow. Culture-first on-set production that feels authentic to your community and comfortable in the language it speaks. Multi-platform delivery: one shoot edited into long-form and vertical cut-downs, feeding every channel from a single budget.